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tourist experience, as well as loyalty in the context of wellness and spa tourism. The exploratory-descriptive design was …

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Analysing the image of Abu Dhabi and Dubai as tourism destinations : the perception of first-time visitors from Germany

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The impact of brand strength on satisfaction, loxaltry and WOM : an empirical examination in the higher education sector

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Packaging-free practices in food retail : the impact on customer loyalty

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Markenliebe : Konzeption und empirische Untersuchung eines ganzheitlichen kausalanalytischen Modells

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Markenliebe : Konzeption und empirische Untersuchung eines ganzheitlichen kausalanalytischen Modells

Fröhling, Renée - 2017

Theoretische und konzeptionelle Grundlagen zum Verständnis von Markenliebe -- Verhaltenswissenschaftliche Zugänge zur Erklärung der Entstehung und Wirkung von Markenliebe -- Konzeption und empirische Untersuchung eines kausalanalytischen Modells zur Validierung der zentralen Antezedenzen und...