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favorable brand image attributes. Key influencing factors on the different brand image perceptions are perceived quality …
Persistent link: https://www.econbiz.de/10010357158
Only recently have the aspects of pollution and environmental protection entered into the empirical literature about international firm activities. The present paper is the first firmlevel study on the link between foreign ownership and environmental protection in Germany. We find that, ceteris...
Persistent link: https://www.econbiz.de/10010294467
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Only recently have the aspects of pollution and environmental protection entered into the empirical literature about international firm activities. The present paper is the first firm-level study on the link between foreign ownership and environmental protection in Germany. We find that, ceteris...
Persistent link: https://www.econbiz.de/10010858066
Persistent link: https://www.econbiz.de/10014511965
Persistent link: https://www.econbiz.de/10014435096
Germany had been rated highly for their quality. Automobiles were generally found to be the most highly rated product category …
Persistent link: https://www.econbiz.de/10014674568
Uses conjoint analysis to investigate the relative importance of the country of origin of a product to consumers in the United States, Canada, Germany and The Netherlands. It was found that the country of origin of a product was one of the two or three most important attributes in preference...
Persistent link: https://www.econbiz.de/10014723082