Sharma, Bishnu; Raciti, Maria; O'Hara, Rebecca; … - In: Journal of Consumer Marketing 30 (2013) 3, pp. 283-294
retailers' sales promotion strategies and young, female university students' intention to buy alcohol and attitude towards … self‐administered survey approach was used to collect data from female university students between the ages of 18 and 24 … reductions, the association between Welsh university students' intentions to buy alcohol and their susceptibility to the …