Das Relationship Marketing erfreut sich sowohl in der Marketing-Praxis als auch in der Marketing-Wissenschaft einer bereits hohen und weiter steigenden Popularität. Innerhalb des Marketing-Management ist dabei immer häufiger von der Ablösung des klassischen Transaktionsmarketing die Rede. Die...

Describes the basic conditions created by monetary union of the two German states in mid‐1990 for Western retail companies to establish businesses in former East Germany. Major obstacles include uncertainty about the ownership of property, the poor market economy knowledge of the locally...

Purpose – This paper aims to describe the extent to which corporate organizations in Germany and in New Zealand have included sustainability practices as part of their strategic planning process. Design/methodology/approach – Current literature is reviewed to make a case for sustainability...

Diversifying Germany's bilateral partnerships in the Indo-Pacific is one of the central goals of German policy. On the one hand, this diversification aims to reduce economic dependence on China, and on the other - in the context of systemic rivalry with authoritarian states - to bring about...