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Targeting women in German and Japanese magazine advertising: A difference‐in‐differences approach
Dallmann, Katharina M. - In: European Journal of Marketing 35 (2001) 11/12, pp. 1320-1341
address the importance of identifying culture‐specific advertising strategies when targeting global market segments. In … applying this methodology to advertising research, the study analyses German and Japanese magazine advertising targeting women … apparent transnational similarities in advertising aimed at women, the difference‐in‐differences analysis reveals marked cross …
Persistent link: https://www.econbiz.de/10014725475
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Werbefinanzierung und Wettbewerb auf dem deutschen Fernsehmarkt
Rott, Armin - 2003
Persistent link: https://www.econbiz.de/10001794556
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Die generelle Einstellung deutscher Rezipienten gegenüber Werbung : eine qualitative und quantitative Modellvalidierung
Hardt, Anna A. - 1999
Persistent link: https://www.econbiz.de/10001365800
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Werbung im Fernsehen : eine medienökonomische Untersuchung zur Effektivität und Effizienz werblicher TV-Kommunikation
Schierl, Thomas (ed.) - 2003 - 1. Aufl.
Persistent link: https://www.econbiz.de/10001754931
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Media-Perspektiven
Frankfurt, M. : Media-Perspektiven; 1970-[?]: … - 1970 - 2022
Persistent link: https://www.econbiz.de/10000353793
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Mapping the values driving organic food choice
Baker, Susan; Thompson, Keith E.; Engelken, Julia; … - In: European Journal of Marketing 38 (2004) 8, pp. 995-1012
The organic food market is one of the most promising in Europe, although national markets have developed at different rates. In Germany, organics' share of total food turnover is 2.7 per cent compared with 1 per cent in the UK. This study explores the reasons why the behaviour of consumers in...
Persistent link: https://www.econbiz.de/10014722182
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Game outcome uncertainty in the English Premier League : do German fans care?
Schreyer, Dominik; Schmidt, Sascha Leonard; Torgler, Benno - In: Journal of sports economics 19 (2018) 5, pp. 625-644
Persistent link: https://www.econbiz.de/10011880047
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Making the business case? : intercultural differences in framing economic rationality related to environmental issues
Molthan-Hill, Petra - In: Critical perspectives on international business 11 (2015) 1, pp. 72-91
Persistent link: https://www.econbiz.de/10011297374
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How do German and French expatriates develop social networks?
Walther, Matthias; Mayrhofer, Ulrike; Dominguez, Noémie - In: Career development international 29 (2024) 1, pp. 155-168
Persistent link: https://www.econbiz.de/10014495107