Identifying likeable attributes: a qualitative study of television advertisements in Asia
Year of publication: |
2006
|
---|---|
Authors: | Fam, Kim‐Shyan ; Waller, David S. |
Published in: |
Qualitative Market Research: An International Journal. - Emerald Group Publishing Limited, ISSN 1758-7646, ZDB-ID 2012932-4. - Vol. 9.2006, 1, p. 38-50
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Advertising | Cross‐cultural studies | Television | National cultures | South East Asia | South Asia |
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