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Selling virtual goods for real money is an increasingly popular revenue model for massively-multiplayer online games (MMOs), social networking sites (SNSs) and other online hangouts. In this paper, we argue that the marketing of virtual goods currently falls short of what it could be. Game...
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understand and measure the impact on the business model innovation of a company from a generalized view of the parent company …-based theory to cross-examine the innovation performance of the subsidiaries and the impact of cultural difference on the … organization's innovation. e-Leadership's moderating role measured to document the significance of communication …
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