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Chapter 2. The Advertising-Financed Business Model in Two-Sided Media Markets
Anderson, Simon P.; Jullien, Bruno - 2015
This chapter focuses on the economic mechanisms at work in recent models of advertising finance in media markets …, and to clarify the conceptual aspects. The chapter first develops a canonical model of two-sided markets for advertising … advertising markets, and concrete issues such as congestion and second-degree discrimination. The second part is devoted to recent …
Persistent link: https://www.econbiz.de/10014025251
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Merger Analysis in the App Economy : An Empirical Model of Ad-Sponsored Media
Kawaguchi, Kohei; Kuroda, Toshifumi; Sato, Susumu - 2021
merger analysis applicable to the mobile app industry. To analyze developers’ monetizing with both price and advertising in …
Persistent link: https://www.econbiz.de/10013245037
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Roadmap to E-Business : wie Unternehmen das Internet erfolgreich nutzen ; Festschrift zum 75. Geburtstag von Prof. Dr. Heinz Weinhold-Stünzi
Schögel, Marcus (ed.); Weinhold-Stünzi, Heinz (honouree) - 2002
Persistent link: https://www.econbiz.de/10001640694
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Strategies to fight ad-sponsored rivals
Casadesus-Masanell, Ramon; Zhu, Feng - 2009
Persistent link: https://www.econbiz.de/10003886487
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Strategies to fight ad-sponsored rivals
Casadesus-Masanell, Ramon; Zhu, Feng - In: Management science : journal of the Institute for … 56 (2010) 9, pp. 1484-1499
Persistent link: https://www.econbiz.de/10008661598
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Strategies to Fight Ad-Sponsored Rivals
Casadesus-Masanell, Ramon; Zhu, Feng - 2009
addition to competing through adjustments of tactical variables such as price or advertising intensity, we allow the incumbent …
Persistent link: https://www.econbiz.de/10014203851
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Swimming with the sharks : case studies in venture capital entrepreneurship
May, Ronald L. - In: Journal of the Academy of Business Education : JABE 15 (2014) 2, pp. 56-65
Persistent link: https://www.econbiz.de/10010466601
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Wertorientiertes Start-up-Management : Grundlagen - Konzepte - Strategien
Hommel, Ulrich (ed.); Knecht, Thomas C. (ed.) - 2002
Persistent link: https://www.econbiz.de/10001593300
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Cooperation of start-ups and SMEs in Germany : chances, challenges and recommendations
Röhl, Klaus-Heiner; Engels, Barbara - 2020
The cooperation between established SMEs and innovative start-ups offers considerable opportunities for the respective companies and the German economy. New business models can be adopted, and innovative products can be jointly developed. In particular, the digitalisation of the 'German...
Persistent link: https://www.econbiz.de/10012289207
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Mehr Kooperation von Start-ups und Mittelstand als Chance für Digitalisierung und Innovationen
Röhl, Klaus-Heiner; Engels, Barbara - In: Wirtschaftsdienst : Zeitschrift für Wirtschaftspolitik 101 (2021) 5, pp. 381-386
Die Corona-Krise hat die Defizite Deutschlands in der Digitalisierung von Wirtschaft und Gesellschaft schlagartig offengelegt. Die Zusammenarbeit von etabliertem Mittelstand und innovativen Start-ups - oft mit digitalen Geschäftsmodellen - bietet dabei große Chancen für die Beteiligten und...
Persistent link: https://www.econbiz.de/10012602614