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Geschenk
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Ennew, Christine T.
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Tynan, Caroline
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Sun, Luping
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Journal of marketing communications
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Journal of marketing management : MM
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Multicultural perspectives in customer behaviour
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ECONIS (ZBW)
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Self-gift giving : understanding consumers and exploring brand messages
Heath, Maria Teresa
;
Tynan, Caroline
;
Ennew, Christine T.
- In:
Journal of marketing communications
17
(
2011
)
2
,
pp. 127-144
Persistent link: https://www.econbiz.de/10009008490
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2
Self-gift giving in China and the UK : collectivist versus individualist orientations
Tynan, Caroline
;
Heath, M. Teresa Pereira
;
Ennew, …
- In:
Multicultural perspectives in customer behaviour
,
(pp. 119-133)
.
2014
Persistent link: https://www.econbiz.de/10010399245
Saved in:
3
Self-gift giving in China and the UK : collectivist versus individualist orientations
Tynan, Caroline
;
Heath, M. Teresa Pereira
;
Ennew, …
- In:
Journal of marketing management : MM
26
(
2010
)
11/12
,
pp. 1112-1128
Persistent link: https://www.econbiz.de/10008757643
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