Narrow search
Showing 1 - 10 of 152
Cover Image
Die Sparkassenwerbung : historische Entwicklung und Zukunftsperspektiven
Mura, Jürgen (agent) - 1996
Persistent link: https://www.econbiz.de/10000554414
Cover Image
Ein halbes Jahrhundert im Dienste der Aussenwerbung : der Weg der Deutschen Städte-Reklame GmbH 1922 - 1972
Lerner, Franz - 1972
Persistent link: https://www.econbiz.de/10000160709
Cover Image
Development of mass marketing : the automobile and retailing industries ; proceedings of the Fuji Conference
Okochi, Akio (contributor); Shimokawa, Kōichi (contributor) - 1981
Persistent link: https://www.econbiz.de/10000119645
Cover Image
Geschichte der Werbung
Schuwer, Philippe - 1966 - Ausg. des Bayerischen Werbefernsehens anlässlich seines 10jährigen Bestehens, 3. Nov. 1966
Persistent link: https://www.econbiz.de/10000015940
Cover Image
Creativity, capital and tacit knowledge : the Crawford Agency and British advertising in the interwar years
Schwarzkopf, Stefan - In: Journal of cultural economy 1 (2008) 2, pp. 181-197
Persistent link: https://www.econbiz.de/10003754780
Cover Image
The king of Madison Avenue : David Ogilvy and the making of modern advertising
Roman, Kenneth - 2009 - 1. ed.
Famous for his colorful personality and formidable intellect, David Ogilvy transformed the advertising world. This work describes the creation of some of history's most famous advertising campaigns, and how Ogilvy's approach is still relevant for today's professionals
Persistent link: https://www.econbiz.de/10003756243
Cover Image
From submarines to suburbs : selling a better America, 1939 - 1959
Henthorn, Cynthia Lee - 2006
Persistent link: https://www.econbiz.de/10003321105
Cover Image
Pränumerationen im 18. Jahrhundert als Geschäftsprinzip und Marktalternative : Akten der interdisziplinären Arbeitstagung vom 20./21. Februar 2009 in Mainz
Pelgen, Franz Stephan (contributor) - 2009 - 1. Aufl.
Persistent link: https://www.econbiz.de/10003870933
Cover Image
Away from "unified nostalgia" : conceptual differences of Personal and Historical nostalgia appeals in advertising
Marchegiani, Christopher; Phau, Ian - In: Journal of promotion management : JPM 16 (2010) 1/2, pp. 80-95
Persistent link: https://www.econbiz.de/10003974797