Heineken is known all around the world, but few of the drinkers who eagerly watch the foam rise in their glass have heard of the business ploys, marketing tricks and extraordinary characters that transformed the Dutch family business into a global brand. Taking us on a journey from a small...

"In this groundbreaking volume, Juan José Baldrich traces the deep changes affecting Puerto Rican tobacco growers and manufacturers and their export markets from the Spanish colonization of the island to the present."

Part I. Cost Efficiency and the Hospital System in the United States -- Chapter 1. Fuzzy Numbers: U.S. Hospital Accounting since the 1930s (Christy F. Chapin) -- Chapter 2. Resisting The Dream of Markets: Maryland’s All-Payer Hospital Rate-Setting System and the Persistence of Regulation in...