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Internationales Marketing : Zukunftsperspektiven in Europa und im internationalen Umfeld ; Prof. Dr. Hans Günther Meissner aus Anlaß der Emeritierung
Reichmann, Thomas (contributor); Meissner, Günther (honouree) - 1995
Persistent link: https://www.econbiz.de/10000553124
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Market-Universe-Database : die neue Dimension im Direktmarketing
Schober, Klaus - 1997
Persistent link: https://www.econbiz.de/10000641765
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Landeskundliche und marketingrelevante Grundlagen zum sportbezogenen Freizeitverhalten in den USA
Becker, Christian (contributor) - 2004 - [Elektronische Ressource]
Persistent link: https://www.econbiz.de/10002411169
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Marketing ist Chefsache : von der Kunst, ein Weltunternehmen zu führen
Maucher, Helmut - 1992
Persistent link: https://www.econbiz.de/10011986681
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Die neue Dimension im Direktmarketing - Market-Universe-Database
Schober, Klaus - 1997
Persistent link: https://www.econbiz.de/10004312558
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Advertising of a national importance the Swedish Advertisers' Association and the institutionalization of Sweden's international advertising 1955-1972
Funke, Michael - In: Journal of historical research in marketing 15 (2023) 1, pp. 1-24
Persistent link: https://www.econbiz.de/10014315010
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Crafts in the world market : the impact of global exchange on Middle American artisans
Nash, June C. (ed.) - 1993
Persistent link: https://www.econbiz.de/10013531645
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Decoding Coca-Cola : a biography of a global brand
Crawford, Robert (ed.); Brennan, Linda (ed.);  … - 2021
"This collection of essays delves into the Coke brand to identify and decode the DNA of this iconic brand. Unlike other accounts, these essays adopt a global approach to understand this global brand. Bringing together an international and interdisciplinary team of scholars, Decoding Coca-Cola...
Persistent link: https://www.econbiz.de/10012255565
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But wait! There's more! : (maybe) ; the golden years, present chaos, and iffy future of the global advertising business
Creamer, Donald E.; Baar, James - 2008
Persistent link: https://www.econbiz.de/10004928212