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Der große Ausbruch : von Armut und Wohlstand der Nationen

Deaton, Angus - 2017

Heute sind die Menschen gesünder, wohlhabender und sie leben länger als früher. Einem Teil der Menschheit ist "Der Grosse Ausbruch" aus Armut, Not, Krankheit und Entbehrung in Freiheit, Bildung, Demokratie und eine freie globale Weltwirtschaft gelungen. Dennoch nimmt die Ungleichheit zwischen...

Persistent link: https://www.econbiz.de/10011544804

Werbung mit Geschichte : eine inhaltsanalytische und experimentelle Untersuchung der Werbewirkung von History Claims in Anzeigen

Hunold, Daniel - 2016

Werbung, Geschichte, Werbewirkung, Anzeige, History Claims, Brand, Heritage, History, Advertising … perception of the brand as out of date. Furthermore, the results of the analysis show the disadvantages of the combined usage of …

Persistent link: https://www.econbiz.de/10012548327

Owning the sun : a people's history of monopoly medicine from aspirin to COVID-19 vaccines

Zaitchik, Alexander - 2022 - First hardcover edition

"Owning the Sun tells the story of one of the most contentious fights in human history: the legal right to control the production of lifesaving medicines. Medical science began as a discipline geared toward the betterment of all human life, but the merging of research with intellectual property...

Persistent link: https://www.econbiz.de/10012663756

Modern advertising and the market for audience attention : the US advertising industry's turn-of-the-Twentieth-Century transition

Sherman, Zoe - 2020

Persistent link: https://www.econbiz.de/10013180606

Modern advertising and the market for audience attention : the US advertising industry's Turn-of-the-Twentieth-Century transition

Sherman, Zoe - 2020

"Modern advertising was created in the US between 1870 and 1920 when advertisers and the increasingly specialized … advertising industry that served them crafted means of reliable access to and knowledge of audiences. This highly original and … accessible book re-centers the story of the invention of modern advertising on the question of how access to audiences was …

Persistent link: https://www.econbiz.de/10012522918

The Japanese consumer : an alternative economic history of modern Japan

Francks, Penelope - 2009 - 1. publ.

"By the late twentieth century, Japanese people were renowned as the world's most avid and knowledgeable consumers of fashion, luxury and quality, while the goods that embodied their tastes and lifestyle were becoming a part of global culture. Penelope Francks' book offers an alternative account...