Teil I - Casual Economy: Siegeszug des Personal Computers, Sigegeszug der GAFA (Google, Apple, Facebook, Amazon). Teil II - Code: Transformationale Produkte - Transformation der Nutzererwartung, des Nutzerverhaltens - Service Experience, User Experoence - Transformation der Wertschöpfung. Teil...

"Consumed is a forward-thinking look at how shoppers--and consumption--have changed, now and for the foreseeable future, and how businesses must rethink their strategies in order to thrive in this new economic landscape. A worldwide study by the authors found the following: - More than a quarter...

This book analyzes the origins of marketing and branding strategies and the unique situations involving differentiation. Photographs of actual materials that were created and used in marketing campaigns between 1846-1946 are featured to bring to life these vintage innovations. Examining how and...