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Geschlecht
Consumer behaviour
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International journal of consumer studies
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Journal of transnational management : the official journal of the International Management Development Association
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ECONIS (ZBW)
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Gender issues in consumer materialism : the case of Mexico
Felix, Reto
;
Ahmed, Zafar U.
;
Hinck, Wolfgang
- In:
Journal of transnational management : the official …
18
(
2013
)
2
,
pp. 82-100
Persistent link: https://www.econbiz.de/10009770192
Saved in:
2
When the green in green packaging backfires : gender effects and perceived masculinity of environmentally friendly products
Felix, Reto
;
González, Eva M.
;
Castaño, Raquel
; …
- In:
International journal of consumer studies
46
(
2022
)
3
,
pp. 925-943
Persistent link: https://www.econbiz.de/10013177044
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