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Identifying consumer value co-created through social support within online health communities
Loane, Susan Stewart; Webster, Cynthia M.; … - In: Journal of macromarketing : examining the interactions … 35 (2015) 3, pp. 353-367
Persistent link: https://www.econbiz.de/10011339729
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Social capital and consumer value co-created within an online health community
Loane, Susan Stewart; Webster, Cynthia M. - In: Journal of nonprofit & public sector marketing 29 (2017) 3, pp. 317-345
Persistent link: https://www.econbiz.de/10011779103
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Angelic brand name priming : saintly branded food influences brand healthfulness perceptions
Ilicic, Jasmina; Brennan, Stacey M. - In: European journal of marketing 57 (2023) 4, pp. 1099-1129
Persistent link: https://www.econbiz.de/10014252256