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Journal of consumer research : JCR ; an interdisciplinary journal
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Work-to-unlock rewards : leveraging goals in reward systems to increase consumer persistence
Sharif, Marissa A.
;
Woolley, Kaitlin
- In:
Journal of consumer research : JCR ; an …
49
(
2022
)
4
,
pp. 634-656
Persistent link: https://www.econbiz.de/10013542005
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