This textbook discusses the most important theories of internationalization, including Product Life-Cycle, Internalization, Location, International New Venture concepts, and others. These models are grounded to a considerable extent in the Transaction Cost Theory and the Resource-Based View as...

Das Buch ergeht sich nicht in Defizitbeschreibungen. Vielmehr zeigt es auf, wie man das aktuelle Gesundheitssystem ziel- und patientenorientiert zukunftsfähig machen könnte. Dazu muss man an erster Stelle Gesundheits- und Versorgungsziele definieren, Zielkonflikte auflösen wie etwa zwischen...

Johnson & Johnson : the promotion of wellness / John A. Quelch and Carin-Isabel Knoop -- Colgate-Palmolive Inc. : superior anti-cavity toothpaste / John A. Quelch and Margaret L. Rodriguez -- Royal Caribbean Cruises Ltd. : safety, environment and health / John A. Quelch and Margaret L. Rodriguez...

In February 2017, Portugal implemented a tax on sugar-sweetened beverages (SSBs), under which producers were to be taxed according to the amount of sugar contained in the drinks they manufactured. We exploit administrative accounting data covering the universe of Portuguese firms between 2012...