Conceptualizing health consumer engagement : an extended framework of resource integration, co-creation and engagement
Year of publication: |
2019
|
---|---|
Authors: | Burns, Kara ; Tuzovic, Sven |
Published in: |
Handbook of research on customer engagement. - Cheltenham, UK : Edward Elgar Publishing, ISBN 978-1-78811-489-9. - 2019, p. 470-492
|
Subject: | Kundenintegration | Customer integration | Gesundheitswesen | Health care system | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour |
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