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Food health branding : public discourse and health associations
Chrysochou, Polymeros - 2010
Persistent link: https://www.econbiz.de/10008696924
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Do health claims and prior awareness influence consumers' preferences for unhealthy foods? : the case of functional children' s snacks
Krystallis, Athanasios; Chrysochou, Polymeros - In: Agribusiness : an internat. journal 28 (2012) 1, pp. 86-102
Persistent link: https://www.econbiz.de/10009504462
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Health claims as communication tools that enhance brand loyalty : the case of low-fat claims within the dairy food category
Krystallis, Athanasios; Chrysochou, Polymeros - In: Journal of marketing communications 17 (2011) 3, pp. 213-228
Persistent link: https://www.econbiz.de/10009261652