The impact of product innovation attributes on brand equity
Year of publication: |
2015
|
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Authors: | Nørskov, Sladjana ; Chrysochou, Polymeros ; Milenkova, Marina |
Published in: |
The journal of consumer marketing. - Bingley : Emerald Publishing Limited, ISSN 0736-3761, ZDB-ID 630151-4. - Vol. 32.2015, 4, p. 245-254
|
Subject: | Product innovation | Brand equity | Consumer innovativeness | Innovation attributes | Innovation | Markenimage | Brand image | Produktentwicklung | New product development | Konsumentenverhalten | Consumer behaviour | Markenführung | Brand management | Innovationsmanagement | Innovation management |
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