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Economic benefits of enhanced fitness
Shephard, Roy J. - 1986
Persistent link: https://www.econbiz.de/10000725645
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The effect of fitness branding on restrained eaters' food consumption and postconsumption physical activity
Koenigstorfer, Joerg; Baumgartner, Hans - In: Journal of marketing research : JMR 53 (2016) 1, pp. 124-138
Persistent link: https://www.econbiz.de/10011450429
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Health wearables, gamification, and healthful activity
Hydari, Muhammad Zia; Adjerid, Idris; Striegel, Aaron D. - In: Management science : journal of the Institute for … 69 (2023) 7, pp. 3920-3938
Persistent link: https://www.econbiz.de/10014338300
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A systematic review of the cost-effectiveness of interventions to increase cervical cancer screening among underserved women in Europe
Sun, Li; Patel, Shruti; Fiorina, Camilla; Glass, Audrey; … - In: The European journal of health economics 25 (2024) 5, pp. 829-844
Persistent link: https://www.econbiz.de/10014565242
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Healthy choice : the effect of simplified point-of-sale nutritional information on consumer food choice behavior
Nikolova, Hristina; Inman, J. Jeffrey - In: Journal of marketing research : JMR 52 (2015) 6, pp. 817-835
Persistent link: https://www.econbiz.de/10011421726
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Who is the biggest loser? : fat news coverage is a barrier to healthy lifestyle promotion
Previte, Josephine; Gurrieri, Lauren - In: Health marketing quarterly 32 (2015) 4, pp. 330-349
Persistent link: https://www.econbiz.de/10011428637
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Weight loss and sexual activity in adult obese individuals : establishing a causal link
Reichert, Arndt R.; Tauchmann, Harald; Wübker, Ansgar - 2015
Obesity may not only be linked to undesirable health outcomes but also to limitations in sexual life. The present paper …. Conditional on having already lost some weight, a further reduction in obesity also increases the frequency of sexual intercourse. …
Persistent link: https://www.econbiz.de/10011282771
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Regulatory fit effects on children's responses to healthy eating promotion : an experiment testing message and celebrity fit
Cheng, Benjamin Ka Lun - In: Health marketing quarterly 32 (2015) 1, pp. 48-64
Persistent link: https://www.econbiz.de/10011289339
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Healthy vs. unhealthy food : a strategic choice for firms and consumers
Antoñanzas Villar, Fernando; Rodríguez-Ibeas, Roberto - In: Health economics review 1 (2011) 4, pp. 1-8
In this paper, we carry out a theoretical analysis of the strategic choice made by firms regarding the type of food they market when they face consumers who care about the healthy/unhealthy attributes of the product but incur in emotional/health costs when the food they consume has unhealthy...
Persistent link: https://www.econbiz.de/10009409546
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Women’s bodies as sites of control : inadvertent stigma and exclusion in social marketing
Gurrieri, Lauren; Previte, Josephine; Brace-Govan, Jan - In: Journal of macromarketing : examining the interactions … 33 (2013) 2, pp. 128-143
Persistent link: https://www.econbiz.de/10009756536