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A systematic review assessing the extent of social marketing principle use in interventions targeting children (2000 - 2014)
Kubacki, Krzysztof; Rundle-Thiele, Sharyn; Lahtinen, Ville - In: Young consumers : insight and ideas for responsible … 16 (2015) 2, pp. 141-158
Persistent link: https://www.econbiz.de/10011382792
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Igniting the flame with electronic word-of-mouth in digital marketing
Bu, Yi; Thaichon, Park; Parkinson, Joy - In: Developing digital marketing : relationship perspectives, (pp. 181-190). 2021
Persistent link: https://www.econbiz.de/10012586414
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Digital content marketing as a catalyst for e-WOM in food tourism
Bu, Yi; Parkinson, Joy; Thaichon, Park - In: Australasian marketing journal : AMJ ; official journal … 29 (2021) 2, pp. 142-154
Persistent link: https://www.econbiz.de/10012668421
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Self-efficacy or perceived behavioural control : which influences consumers' physical activity and healthful eating behaviour maintenance?
Parkinson, Joy; David, Patricia; Rundle-Thiele, Sharyn - In: Journal of consumer behaviour : an international … 16 (2017) 5, pp. 413-423
Persistent link: https://www.econbiz.de/10011814818
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Motivation, opportunity, and ability : understanding new habits and changes adopted for weight management
Willmott, Taylor; Parkinson, Joy - In: International journal of consumer studies 41 (2017) 3, pp. 291-298
Persistent link: https://www.econbiz.de/10011708080
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Disordered eating prevention : co-designing a brief intervention for use in community child health services
Norton, Lyza; Parkinson, Joy; Harris, Neil; Hart, Laura - In: Health marketing quarterly 41 (2024) 2, pp. 146-166
Persistent link: https://www.econbiz.de/10015050083