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~subject:"Gesundheitsvorsorge"
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Gesundheitsvorsorge
Social marketing
22
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Parkinson, Joy
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Bu, Yi
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Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
1
Contemporary issues in social marketing
1
Developing digital marketing : relationship perspectives
1
Health marketing quarterly
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International journal of consumer studies
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Journal of consumer behaviour : an international research review
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ECONIS (ZBW)
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1
Maintaining behavioural change in social marketing : exploring drivers of repeat use of services instrumental to social goals
Schuster, Lisa
- In:
Contemporary issues in social marketing
,
(pp. 141-156)
.
2013
Persistent link: https://www.econbiz.de/10011431927
Saved in:
2
A systematic review assessing the extent of social marketing principle use in interventions targeting children (2000 - 2014)
Kubacki, Krzysztof
;
Rundle-Thiele, Sharyn
;
Lahtinen, Ville
- In:
Young consumers : insight and ideas for responsible …
16
(
2015
)
2
,
pp. 141-158
Persistent link: https://www.econbiz.de/10011382792
Saved in:
3
Igniting the flame with electronic word-of-mouth in digital marketing
Bu, Yi
;
Thaichon, Park
;
Parkinson, Joy
- In:
Developing digital marketing : relationship perspectives
,
(pp. 181-190)
.
2021
Persistent link: https://www.econbiz.de/10012586414
Saved in:
4
Digital content marketing as a catalyst for e-WOM in food tourism
Bu, Yi
;
Parkinson, Joy
;
Thaichon, Park
- In:
Australasian marketing journal : AMJ ; official journal …
29
(
2021
)
2
,
pp. 142-154
Persistent link: https://www.econbiz.de/10012668421
Saved in:
5
Self-efficacy or perceived behavioural control : which influences consumers' physical activity and healthful eating behaviour maintenance?
Parkinson, Joy
;
David, Patricia
;
Rundle-Thiele, Sharyn
- In:
Journal of consumer behaviour : an international …
16
(
2017
)
5
,
pp. 413-423
Persistent link: https://www.econbiz.de/10011814818
Saved in:
6
Motivation, opportunity, and ability : understanding new habits and changes adopted for weight management
Willmott, Taylor
;
Parkinson, Joy
- In:
International journal of consumer studies
41
(
2017
)
3
,
pp. 291-298
Persistent link: https://www.econbiz.de/10011708080
Saved in:
7
Disordered eating prevention : co-designing a brief intervention for use in community child health services
Norton, Lyza
;
Parkinson, Joy
;
Harris, Neil
;
Hart, Laura
- In:
Health marketing quarterly
41
(
2024
)
2
,
pp. 146-166
Persistent link: https://www.econbiz.de/10015050083
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