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deception in advertising
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Moser, H. R.
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Health marketing quarterly
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A longitudinal assessment of consumers' attitudes toward physicians' advertising
Moser, H. R.
- In:
Journal of hospital marketing & public relations
18
(
2007/08
)
1
,
pp. 3-19
Persistent link: https://www.econbiz.de/10003681193
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2
An empirical analysis of the public's attitudes toward advertising hospital services : a comparative cross-sectional study
Moser, H. R.
;
Freeman, Gordon L.
- In:
Health marketing quarterly
31
(
2014
)
1
,
pp. 13-30
Persistent link: https://www.econbiz.de/10010362783
Saved in:
3
COVID-19 impact on healthcare marketing
Stevens, Robert
(
ed.
);
Loudon, David
(
ed.
)
-
2021
Persistent link: https://www.econbiz.de/10012695260
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