Narrow search
Showing 1 - 10 of 5,386
Cover Image
Rethinking the bottom of the pyramid : a critical perspective from an emerging economy
Faria, Alex; Hemais, Marcus - In: Marketing theory 17 (2017) 3, pp. 271-287
Persistent link: https://www.econbiz.de/10011824975
Cover Image
Diaspora affluence in rural markets : consumers' shift from traditional to global products
Vadakepat, Vanaja Menon - In: International journal of commerce and management 25 (2015) 4, pp. 641-653
Persistent link: https://www.econbiz.de/10011446661
Cover Image
A framework for analysis of strategy development in globalizing markets
Solberg, Carl Arthur - 2008
Persistent link: https://www.econbiz.de/10003655501
Cover Image
Developing global products and marketing strategies : a construct and a research agenda
Wills, James R.; Samli, A. Coskun; Jacobs, Laurence W. - 2008
Persistent link: https://www.econbiz.de/10003655925
Cover Image
Globalisation at the crossroads
Verma, Sawalia Bihari (contributor) - 2008
Persistent link: https://www.econbiz.de/10003794759
Cover Image
Kulturgebundenes Konsumentenverhalten als Gestaltungsfaktor für das Marketing im Konsumgüterbereich
Nizet, Delia Myrna - 2004 - 1. Aufl.
Persistent link: https://www.econbiz.de/10002109992
Cover Image
Chaotics : Management und Marketing für turbulente Zeiten
Kotler, Philip; Caslione, John A. - 2009 - 1. Aufl.
Persistent link: https://www.econbiz.de/10003836897
Cover Image
Chaotic markets : thriving in a world of unpredictability
Samli, A. Coskun - 2007
Persistent link: https://www.econbiz.de/10003386385
Cover Image
The effects of entrepreneurial marketing on born global performance
Kocak, Akin; Abimbola, Temi - In: International marketing review 26 (2009) 4/5, pp. 439-452
Persistent link: https://www.econbiz.de/10009523110
Cover Image
Obstructive marketing : restricting distribution of products and services in the age of asymmetric warfare
Hyslop, Maitland - 2014
Persistent link: https://www.econbiz.de/10010248264