Developing global products and marketing strategies : a construct and a research agenda
Year of publication: |
2008
|
---|---|
Authors: | Wills, James R. ; Samli, A. Coskun ; Jacobs, Laurence W. |
Published in: |
International marketing ; Vol. 2. - Cheltenham [u.a.] : Edward Elgar. - 2008, p. 205-214
|
Subject: | Entwicklungsländer | Developing countries | Internationales Marketing | International marketing | Marketingmanagement | Marketing management | Welt | World | Globalisierung | Globalization |
-
Language in globalised interactive business : apaptation vs. standardisation
Ahlfors, Ulla-Riitta, (2017)
-
A framework for analysis of strategy development in globalizing markets
Solberg, Carl Arthur, (2008)
-
Marketing strategies for services : globalization, client-orientation, deregulation
Kostecki, Michael M., (1994)
- More ...
-
Developing global products and marketing strategies : a rejoinder
Samli, A. Coskun, (2008)
-
Internationalization of domestic product life cycles: An exploration of causality
Jacobs, Laurence W., (1997)
-
Internationalization of domestic product life cycles
Jacobs, Laurence W., (1997)
- More ...