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~subject:"Globalisierung"
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Why marketing needs reform
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Globalisierung
Internationales Marketing
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Johansson, Johny K.
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Roos, Johan
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Handbook of marketing
1
International marketing ; Vol. III
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Management international review : mir ; journal of international business
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Multinational business review
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ECONIS (ZBW)
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Global marketing: research on foreign entry, local marketing, global management
Johansson, Johny K.
- In:
Handbook of marketing
,
(pp. 457-483)
.
2006
Persistent link: https://www.econbiz.de/10003335271
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2
Exploiting globalization potential : US and Japanese strategies
Johansson, Johny K.
;
Yip, George S.
-
2006
Persistent link: https://www.econbiz.de/10003410922
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3
The rate of penetration by multinationals into emerging markets : evidence from BRIC
Johansson, Johny K.
;
Leigh, Laurence
- In:
Multinational business review
19
(
2011
)
3
,
pp. 272-289
Persistent link: https://www.econbiz.de/10009502988
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4
Effects of nationality on global strategy
Yip, George S.
- In:
Management international review : mir ; journal of …
37
(
1997
)
4
,
pp. 365-385
Persistent link: https://www.econbiz.de/10001229456
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