Effects of nationality on global strategy
Year of publication: |
1997
|
---|---|
Authors: | Yip, George S. |
Other Persons: | Johansson, Johny K. (contributor) ; Roos, Johan (contributor) |
Published in: |
Management international review : mir ; journal of international business. - Berlin : Springer, ISSN 0938-8249, ZDB-ID 209761-8. - Vol. 37.1997, 4, p. 365-385
|
Subject: | Multinationales Unternehmen | Transnational corporation | Wettbewerb | Competition | Strategie | Strategy | Globalisierung | Globalization | Unternehmenskultur | Corporate culture | USA | United States | Europa | Europe | Japan |
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