strategischer Erfolgsfaktoren zurück. Sodann befassen sich mehrere Abhandlungen mit Bereichen wie Marketing, Kooperation …

Introduction.- Transnationalisation in a Global Era -- Transnationality of organisations -- Transnational marketing and … transnational marketing strategy -- Transnationals: Transnational Consumers and Transnational Mobile Consumers -- Mobility and the …Transnational Marketing and Transnational Consumers are becoming increasingly common in today's globalizing and fast …