On the determinants of post-entry strategic positioning of foreign firms in a host market : a "strategy tripod" perspective
Year of publication: |
2011
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Authors: | Xie, Yu Henry ; Zhao, Hongxin John ; Xie, Qian Jane ; Arnold, Mark J. |
Published in: |
International business review : the official journal of the European International Business Academy. - Amsterdam [u.a.] : Elsevier, ISSN 0969-5931, ZDB-ID 1164338-9. - Vol. 20.2011, 4, p. 477-490
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Subject: | Globalisierung | Globalization | Internationales Management | International management | Strategisches Management | Strategic management | Marketing | Multinationales Unternehmen | Transnational corporation |
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