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Culture-based rejection of taboo-infringing imports
Brice, William D.; Chu, Edward; Brice, Anastasiya - In: International journal of management and economics 53 (2017) 3, pp. 67-81
This empirical study analyzes the cultural basis of the United States market response to imported Spanish products that seem to violate strongly-held cultural taboos. Survey responses were obtained from students in two contrasting majors, Art and Business, in two distinct cities and...
Persistent link: https://www.econbiz.de/10012026691
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Does a global young consumer exist? : a comparative study of South Korea and Poland
Kacprzak, Agnieszka; Dziewanowska, Katarzyna - In: Journal of marketing and consumer behaviour in emerging … (2015) 1, pp. 47-61
In this paper we analyse the phenomenon of the global young consumer. Taking the example of young people from South Korea and Poland, we show similarities and differences in their reaction to modern socio-cultural trends influencing consumption patterns. The globalization process is believed to...
Persistent link: https://www.econbiz.de/10012116439
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An Analysis of E-Commerce : E-Risk, Global Trade, and Cybercrime
Smith, Katherine Taken - 2014
E-commerce is extensively used in all types of business, including manufacturing companies, retail stores, and service firms. This paper reviews prior research, examines the origins of e-commerce, identifies e-risks, describes retail trade on the Internet, defines virtual business, identifies...
Persistent link: https://www.econbiz.de/10014212061
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Ethics of the Garment Retail within the Context of Globalization and Sustainable Development
Dabija, Dan-Cristian - 2017
The garment industry and retail have been prominently submitted, to a continuous adaption process to the new tendencies of the international business environment, being confronted with numerous challenges emerged from the necessity to satisfy the consumer's polyvalent behavior, in continuous...
Persistent link: https://www.econbiz.de/10012965098
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Going Global : Global Marketing, Social and Cultural Environments in Transitional Economies
Ahmeti, Faruk - 2015
The era of change has reached also countries in every corner of Europe, which until now were closed and have had a centralized economy. The best example is countries in South Eastern Europe (SEE), in particular countries emerged from ex-Yugoslavia, which are going through the transition process...
Persistent link: https://www.econbiz.de/10013020300
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An Introspective Study of Local Diversities in Retail Purchase Behaviour to Formulate Retail Strategy for the Global Players
Datta, Debraj - 2008
imperative so as to face the challenge of satisfying the local customers in the global markets. In the Retail sector, India is … formats in India have been blindly followed and replicated without considering the abysmal differences in all types of macro … and micro environmental factors. So it is obvious that we need to find out some solutions for the retails in India …
Persistent link: https://www.econbiz.de/10012723861
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Globalization and Culture a Study of Purchase Behavior
Danish, Muhammad; Azam, Rehan; Akbar, Suleman - 2012
The purpose of this research is to investigate that whether Globalization, culture and purchase behavior differ across the three demographic factors (age, income and gender). Further study empirically substantiate that the globalization is impacting on consumer culture and purchase behavior of...
Persistent link: https://www.econbiz.de/10014039939
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Ethical Responsibility of Neuromarketing Companies in Harnessing the Market Research – A Global Exploratory Approach
Pop, Nicolae Al; Dabija, Dan-Cristian; Iorga, Ana Maria - 2015
A key challenge in the 21st century is identifying how to satisfy consumers’ needs in the best manner possible, whilst ensuring companies’ financial profitability. Scientists play a major role in achieving this goal, as research methods, techniques and tools have continuously evolved. In the...
Persistent link: https://www.econbiz.de/10014137113
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Internationalization and the Performance of Born-Global SMEs : The Mediating Role of Social Networks
Zhou, Lianxi - 2014
This paper offers a social network explanation for the purported relationship between internationalization and firm performance in the context of born global small and medium enterprises (SMEs). We argue that home-based social networks play a mediating role in the relationship between inward and...
Persistent link: https://www.econbiz.de/10013064005
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Intercultural communication in business ventures illustrated by two case studies
Hinner, Michael B.; Rülke, Tessa - Fakultät Wirtschaftswissenschaften, Technische … - 2002
The information and communications revolution has hastened the process of globalization in today's world of business. Consequently, businesses, even small and mid-sized companies, are confronted with cultural diversity when these companies become internationally active. Yet only few businesses...
Persistent link: https://www.econbiz.de/10009207027