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China as an international brand by focusing on the Beijing Olympics opening ceremony. The study includes interviews with UK … and China-based consumers and managers. We argue that, in the context of the 2008 Beijing Olympics, Chinese international …. The Beijing Olympics opening ceremony, which China invested with historical and mythical Chinese culture, serves as a …
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The People's Republic of China is the most dynamic, influential and most important state for all players in the … opportunities and results are not yet clear, this project is a challenge not only for the People's Republic of China, but for all …
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Historical Geographical Backgrounds and Future Reflections -- 8. The Belt and Road Initiatives Expands China’s Diplomacy -- 9 …
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