Global Cultural Branding Through the Investment of Historical Culture : A Case Study of the Beijing Olympics Opening Ceremony
Year of publication: |
2011
|
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Authors: | Wu, ZhiYan ; Borgerson, Janet L. ; Schroeder, Jonathan E. |
Publisher: |
[S.l.] : SSRN |
Subject: | China | Markenführung | Brand management | Globalisierung | Globalization | Sportveranstaltung | Sport event |
Extent: | 1 Online-Ressource (26 p) |
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Type of publication: | Book / Working Paper |
Language: | English |
Notes: | Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments January 12, 2010 erstellt |
Other identifiers: | 10.2139/ssrn.1935687 [DOI] |
Source: | ECONIS - Online Catalogue of the ZBW |
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