International Business: The Challenges of Globalization is a brief, yet comprehensive introduction to the difficulties of global entrepreneurship. It examines the cultural barriers that can arise in international business (IB), as well as the theory and terminology essential to conducting...

Globalization has created environmental uncertainty for several of the organizations. It likewise more and more market becomes global, the number of factors organizations must consider taking whatever decision has become a lot more complex. Doubt in the environment presents a threat to strategic...