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Globalisierung
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Asia Pacific journal of marketing and logistics
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The impact of globalization on consumer acculturation : a study of urban, educated, middle class Indian consumers
Gupta, Nitin
- In:
Asia Pacific journal of marketing and logistics
24
(
2012
)
1
,
pp. 41-58
Persistent link: https://www.econbiz.de/10009492374
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Globalization does lead to change in consumer behavior : an empirical evidence of impact of globalization on changing materialistic values in Indian consumers and its aftereffects
Gupta, Nitin
- In:
Asia Pacific journal of marketing and logistics
23
(
2011
)
3
,
pp. 251-269
Persistent link: https://www.econbiz.de/10009269546
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