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~subject:"Globalisierung"
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Globalisierung
International marketing
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Quelch, John A.
4
Holt, Douglas B.
1
Jocz, Katherine E.
1
Narayandas, Das
1
Swartz, Gordon
1
Taylor, Earl L.
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Smart globalization : designing global strategies, creating global networks
1
The Jossey-Bass business & management series
1
The global market : developing a strategy to manage across borders
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ECONIS (ZBW)
4
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1
Managing the global brand : a typology of consumer perceptions
Holt, Douglas B.
;
Quelch, John A.
;
Taylor, Earl L.
- In:
The global market : developing a strategy to manage …
,
(pp. 180-201)
.
2004
Persistent link: https://www.econbiz.de/10002120162
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2
All business is local : why place matters more than ever in a global, virtual world
Quelch, John A.
;
Jocz, Katherine E.
-
2012
Persistent link: https://www.econbiz.de/10009502968
Saved in:
3
The global market : developing a strategy to manage across borders
Quelch, John A.
(
ed.
)
-
2004
-
1. ed.
Persistent link: https://www.econbiz.de/10001906836
Saved in:
4
Prepare your company for global pricing
Narayandas, Das
;
Quelch, John A.
;
Swartz, Gordon
- In:
Smart globalization : designing global strategies, …
,
(pp. 87-106)
.
2003
Persistent link: https://www.econbiz.de/10001754039
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