Prepare your company for global pricing
Year of publication: |
2003
|
---|---|
Authors: | Narayandas, Das ; Quelch, John A. ; Swartz, Gordon |
Published in: |
Smart globalization : designing global strategies, creating global networks. - San Francisco, CA : Jossey Bass, ISBN 0-7879-6532-4. - 2003, p. 87-106
|
Subject: | Preismanagement | Pricing strategy | Multinationales Unternehmen | Transnational corporation | Welt | World | Globalisierung | Globalization |
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