Boje, David M.; Jørgensen, Kenneth Mølbjerg - In: Journal of business models : JOBM 8 (2020) 3, pp. 9-26
a storytelling approach model to business modelling. The third step is to propose a "self-correcting" storytelling … status quo business-as-usual. Originality Value: We propose that business modelling is about storytelling, making "bets on … the future" scenarios, and we propose a "five worlds of storytelling model" business modelling. Research Implications: The …