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a storytelling approach model to business modelling. The third step is to propose a "self-correcting" storytelling … status quo business-as-usual. Originality Value: We propose that business modelling is about storytelling, making "bets on … the future" scenarios, and we propose a "five worlds of storytelling model" business modelling. Research Implications: The …
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Introduction -- Boern industries -- Boern uncovers the waste -- VSM: seeing the waste globalization dropped on our doorstep -- Standard work for global teams -- PDCA -- Lessons from Boern in the new Gemba -- Conclusion
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