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Effects of Global Communication on National Competitiveness : Evidence from Twitter Communication Network

Seo, Il-Jung - 2017

Drawing on a social capital perspective, central countries in global communication networks can be more competitive … the centrality of countries in Twitter communication network impacts their competitiveness. A series of analyses were … Twitter communication network has significant and positive effects on national competitiveness. Thus, we suggest that the …

Persistent link: https://www.econbiz.de/10012958596

Effects of global communication on national competitiveness : evidence from Twitter communication network

Seo, Il-Jung; Cho, Jae-Hee - In: Journal of international trade & commerce 12 (2016) 5, pp. 107-121

Persistent link: https://www.econbiz.de/10011796758

Global social networking sites and global identity : a three-country study

Makri, Aikaterini; Papadas, Karolos; Schlegelmilch, Bodo B. - In: Journal of business research : JBR 130 (2021), pp. 482-492

Persistent link: https://www.econbiz.de/10012544864

Digital and social media marketing in global business environment

Kim, Kyung Hoon - In: Journal of business research : JBR 131 (2021), pp. 627-629

Persistent link: https://www.econbiz.de/10012545023

Is Facebook an effective tool to access foreign markets? : evidence from international export performance of fashion firms

Mazzucchelli, Alice; Chierici, Roberto; Di Gregorio, Angelo - In: Journal of management & governance 25 (2021) 4, pp. 1107-1144

Persistent link: https://www.econbiz.de/10012656539

Social Media Engagement for Global Influencers

Bentley, Kara; Chu, Charlene; Nistor, Cristina; … - 2021

Consumers use social media to create content, generate online word-of-mouth, and communicate with brands and other consumers. Consumers engage with influencers who deliver content that is timely, entertaining, and interesting to them. Many influencers have a truly global following across the...

Persistent link: https://www.econbiz.de/10013238358

Digital marketing communication in global marketplaces : a review of extant research, future directions, and potential approaches

Shankar, Venkatesh; Grewal, Dhruv; Sunder, Sarang; … - In: International journal of research in marketing : IJRM ; … 39 (2022) 2, pp. 541-565

Persistent link: https://www.econbiz.de/10013271774

Researching Global Digital E-Marketing Trends

Al-Ababneh, Hassan Ali - 2022

The main goal of the study is to identify global digital e-marketing trends in the world. The paper discusses the main aspects of the functioning of companies on the basis of the formation of the classical concept of marketing. The main constituent elements of the classical marketing concept,...

Persistent link: https://www.econbiz.de/10013290966

Globalization and social media strategies by financial institutions worldwide

Taskiran, Nurdan Oncel; Bolat, Nursel - In: Managerial issues in finance and banking : a strategic …, (pp. 67-76). 2014

Persistent link: https://www.econbiz.de/10010208424

Internet and SMEs' internationalization : the role of platform and website

Jean, Ruey-Jer Bryan; Kim, Daekwan - In: Journal of international management 26 (2020) 1, pp. 1-14

Persistent link: https://www.econbiz.de/10012296811

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