Globalization and social media strategies by financial institutions worldwide
Nurdan Oncel Taskiran and Nursel Bolat
| Year of publication: |
2014
|
|---|---|
| Authors: | Taskiran, Nurdan Oncel ; Bolat, Nursel |
| Published in: |
Managerial issues in finance and banking : a strategic approach to competitiveness. - Cham [u.a.] : Springer, ISBN 978-3-319-01386-2. - 2014, p. 67-76
|
| Subject: | Globalisation | Banking | Discourse | Social media | Facebook | Social Web | Social web | Globalisierung | Globalization | Welt | World | Virales Marketing | Viral marketing | Online-Marketing | Internet marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010208424