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The myth of globalization
Douglas, Susan P.; Wind, Yoram - 2006
Persistent link: https://www.econbiz.de/10003410968
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The myth of globalization
Douglas, Susan P.; Wind, Yoram - 2007
Persistent link: https://www.econbiz.de/10003555031
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Consumer world-mindedness, social-mindedness, and store image
Nijssen, E. J.; Douglas, Susan P. - In: Journal of international marketing 16 (2008) 3, pp. 84-107
Persistent link: https://www.econbiz.de/10003766136
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Developing strategies for global markets : an evolutionary perspective
Craig, C. S.; Douglas, Susan P. - 2008
Persistent link: https://www.econbiz.de/10003655232
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Configural advantage in global markets
Craig, C. S.; Douglas, Susan P. - 2008
Persistent link: https://www.econbiz.de/10003655242
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Building global brands in the 21st century
Craig, C. S.; Douglas, Susan P. - In: Japan and the world economy : international journal of … 12 (2000) 3, pp. 273-283
Persistent link: https://www.econbiz.de/10001505430