Consumer world-mindedness, social-mindedness, and store image
Year of publication: |
2008
|
---|---|
Authors: | Nijssen, E. J. ; Douglas, Susan P. |
Published in: |
Journal of international marketing. - Chicago, Ill. : Assoc., ISSN 1069-031X, ZDB-ID 915508-9. - Vol. 16.2008, 3, p. 84-107
|
Subject: | Globalisierung | Globalization | Konsumentenverhalten | Consumer behaviour | Öko-Produkt | Sustainable product | Fairer Handel | Fair trade | Internationales Marketing | International marketing | Handelsmarketing | Retail marketing | Firmenimage | Corporate reputation | Niederlande | Netherlands |
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