advertisements, i.e. to either use one single idea all over the world or to make adaptations for local preferences. Besides knowing … Mirjana Milenkovic examines the specifics of different national cultures and their implications for global advertising … advertising becomes clear. The perception of advertising is greatly influenced by the respective culture and its members …

"This book is on the latest multi-platform advertising strategies in the global marketplace. It is accessible to … advertising, marketing communications, and marketing practitioners to better understand this emerging phenomenon. This book is … also useful for researchers who are interested in studying the global impacts of multi-platform media on the advertising …

. The Pacific Rim -- pt. 6. Global advertising regulation. …