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When marketing and innovation interact : the case of born-global firms
Efrat, Kalanit; Gilboa, Shaked; Yonatany, Moshe - In: International business review : the official journal of … 26 (2017) 2, pp. 380-390
Persistent link: https://www.econbiz.de/10011711006
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Chaotic markets : thriving in a world of unpredictability
Samli, A. Coskun - 2007
Persistent link: https://www.econbiz.de/10003386385
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The effects of entrepreneurial marketing on born global performance
Kocak, Akin; Abimbola, Temi - In: International marketing review 26 (2009) 4/5, pp. 439-452
Persistent link: https://www.econbiz.de/10009523110
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Obstructive marketing : restricting distribution of products and services in the age of asymmetric warfare
Hyslop, Maitland - 2014
Persistent link: https://www.econbiz.de/10010248264
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Diaspora affluence in rural markets : consumers' shift from traditional to global products
Vadakepat, Vanaja Menon - In: International journal of commerce and management 25 (2015) 4, pp. 641-653
Persistent link: https://www.econbiz.de/10011446661
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Marketing moves : a new approach to profits, growth, and renewal
Kotler, Philip; Jain, Dipak C.; Maesincee, Suvit - 2002
Persistent link: https://www.econbiz.de/10001639753
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Market niches as dynamic, co-created resource domains
Odlin, Denis; Benson-Rea, Maureen - In: Industrial marketing management : the international … 95 (2021), pp. 29-40
Persistent link: https://www.econbiz.de/10012588295
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Integrated Marketing Communications : A Global Brand-Driven Approach
Kitchen, Philip J.; Tourky, Marwa E. - 2022 - 2nd ed. 2022.
1. Introduction to Communicating Globally: An Integrated Marketing Approach -- 2. Transitioning in the Marketplaces and … -spaces of 2020 and Beyond -- 3. The Global Marketplace -- 4. How Marketing Communication Works -- 5. Integrated Communication … or Integrated Marketing Communication -- 6. Developing Integrated Global Marketing Communication Programs -- 7 …
Persistent link: https://www.econbiz.de/10012814724
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Entrepreneurial marketing decision-making in rapidly internationalising and de-internationalising start-up firms
Crick, James M.; Crick, Dave; Chaudhry, Shiv - In: Journal of business research : JBR 113 (2020), pp. 158-167
Persistent link: https://www.econbiz.de/10012230456
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International market orientation and international outcomes
Escandón-Barbosa, Diana; Hernandez-Espallardo, Miguel; … - In: Global economy journal : GEJ 16 (2016) 4, pp. 669-696
Persistent link: https://www.econbiz.de/10011594665