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The global market : developing a strategy to manage across borders
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Theodore Levitt's "The globalization of markets " : an evaluation after two decades
Tedlow, Richard S.
;
Abdelal, Rawi
- In:
The global market : developing a strategy to manage …
,
(pp. 11-30)
.
2004
Persistent link: https://www.econbiz.de/10002119728
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