Theodore Levitt's "The globalization of markets " : an evaluation after two decades
Year of publication: |
2004
|
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Authors: | Tedlow, Richard S. ; Abdelal, Rawi |
Published in: |
The global market : developing a strategy to manage across borders. - San Francisco, Calif. : Jossey-Bass, ISBN 0-7879-6857-9. - 2004, p. 11-30
|
Subject: | Globalisierung | Globalization | Internationales Marketing | International marketing |
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