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International business review : the official journal of the European International Business Academy
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Global strategy in the international advertising industry
Walters, Peter G.
;
Whitla, Paul
;
Davies, Howard
- In:
International business review : the official journal of …
17
(
2008
)
3
,
pp. 235-249
Persistent link: https://www.econbiz.de/10003730942
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Global market segmentation : methodologies and challenges
Walters, Peter G.
-
2008
Persistent link: https://www.econbiz.de/10003655879
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