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Glocal yoga : re-appropriation in the Indian consumptionscape
Askegaard, Søren
;
Eckhardt, Giana M.
- In:
Marketing theory
12
(
2012
)
1
,
pp. 45-60
Persistent link: https://www.econbiz.de/10009539208
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Brands as a global ideoscape
Askegaard, Søren
- In:
Brand culture
,
(pp. 91-102)
.
2005
Persistent link: https://www.econbiz.de/10003239266
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