Brands as a global ideoscape
Year of publication: |
2005
|
---|---|
Authors: | Askegaard, Søren |
Published in: |
Brand culture. - London [u.a.] : Routledge, ISBN 0-415-35598-2. - 2005, p. 91-102
|
Subject: | Globalisierung | Globalization | Markenführung | Brand management | Internationales Marketing | International marketing | Markenartikel | Brand | Welt | World | Markenimage | Brand image | Konsumentenverhalten | Consumer behaviour |
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